Presented in Lone Design Club’s Concept Store in Soho, the intimate space was transformed into a lush garden, where guests had the opportunity to talk with Pia and learn more about the inspiration and craftsmanship behind the new collection.
For the AW20 collection, Pia drew inspiration from the artistic genre of Kachō-ga and traditional lacquer work, known as Shikki, celebrating Japan’s flora and fauna. Rich colours and striking shapes are paired with exclusive seasonal embroidery, designed in house at Studio Pia’s London studio.
Posing amongst the flora, models showcased our new ranges, Noa, Kana and Yuna. Guests were able to walk amongst them, admiring the delicate maple forest embroidery and sumptuous cruelty-free silk satin.
Studio Pia regularly partners with Lone Design Club, who believe in providing a retail experience that goes beyond the traditional high street. All brands showcased in the Lone Design Club concept store are local and independent labels, with traceable and mindful practices. Be sure to keep an eye on our social channels for our next pop-up event with Lone Design Club, where you can shop and try on Studio Pia in person.
