Beauty, storytelling & responsibility.
Studio Pia was born from a simple yet profound vision to create a realm where beauty, storytelling, and responsibility intertwine.
Designed in London.
Founded in 2017, Pia set out to create the first lingerie brand that blends unique narrative concepts with organic, cruelty-free peace silk, bespoke embroidery, fashion-forward designs and ethical manufacturing.
Inspired by the splendour of nature, fine art, and couture, Pia's designs are a harmony of rich colours, striking textures and bold silhouettes. Collections are developed in London and ethically crafted by a modern lingerie workshop based in Europe.
Each garment is designed to complement a range of body types, featuring adjustable sections for a personalised fit. The result is an exquisite marriage of construction, craftsmanship and ethics that allows our customer to look and feel good.
The creativity seen in couture fashion is unrivalled, and I love to bring this flair to the world of lingerie.
From a spare bedroom to Vogue.
In 2016, after spotting a gap in the market for lingerie that seamlessly blended ethics with true luxury and fuelled by a growing demand for her unique vision, our founder, Pia, began to develop her eponymous label.
Her vision was to create a collection of investment pieces that challenged preconceptions about ethical fashion aesthetics. As a lifelong veggie, Pia sought to develop the first lingerie brand that exclusively uses cruelty-free, organic silk, supports ethical suppliers and is ethically manufactured for a fair salary.
The brand debuted in 2017, operating initially from Pia's spare bedroom, and has since flourished into a team of five based in Islington. Her designs have been worn by celebrities like Doja Cat and Rosalia, photographed by icons such as Ellen Von Unwerth, and found a place in esteemed publications like Vogue and Dazed.
Luxury with a conscience.
Sustainability and ethics guide every decision we make — from cruelty-free peace silk to one tree planted for every product sold. Discover the principles behind every Studio Pia piece.