Named after the Queen of Soul and fashion icon Aretha Franklin, the Aretha range is a love letter to 70s style and Aretha’s joyful and vibrant approach to dressing.
MOODBOARD
A homage to bygone times, Aretha’s bold and playful design draws inspiration from Forster Willi & Co archive embroidery, bold 70s patterned wallpapers and the warm tones favoured by Aretha when performing.
Hand sketched by Pia, the embroidery features geometric shapes on a recycled tulle base, paired with scarlet cruelty-free peace silk, familiar styles and daring shapes for a fun retro look.
THE RANGE
Discover the Aretha collection here.
