Founded in 2017, Pia set out to create the first lingerie brand that blends unique narrative concepts with organic, cruelty-free peace silk, bespoke embroidery, fashion-forward designs and ethical manufacturing.
Inspired by the splendour of nature, fine art, and couture, Pia’s designs are a harmony of rich colours, striking textures and bold silhouettes. Collections are developed in London and ethically crafted by a modern lingerie atelier based in Europe.
Each garment is designed to complement a range of body types, featuring adjustable sections for a personalised fit. The result is an exquisite marriage of construction, craftsmanship and ethics that allows our customer to look and feel good.
After studying Womenswear at the University of the Arts London, Pia developed a creative and experimental design process not commonly found in the lingerie sector. She has contributed her design knowledge to various lingerie brands, spanning both established names and startups. This diverse experience equipped her with valuable insights and a broad skill set.
Today, she oversees all aspects of Studio Pia, leading business development, setting creative concepts and artistic direction, and designing highly-anticipated collections each season.
In 2016, after spotting a gap in the market for lingerie that seamlessly blended ethics with true luxury and fuelled by a growing demand for her unique vision, our founder, Pia, began to develop her eponymous label.
Her vision was to create a collection of investment pieces that challenged preconceptions about ethical fashion aesthetics. As a lifelong veggie, Pia sought to develop the first lingerie brand that exclusively uses cruelty-free, organic silk, supports ethical suppliers and is ethically manufactured for a fair salary.
The brand debuted in 2017, operating initially from Pia’s spare bedroom, and has since flourished into a team of five based in Islington. Her designs have been worn by celebrities like Doja Cat and Rosalia, photographed by icons such as Ellen Von Unwerth, and found a place in esteemed publications like Vogue and Dazed.
